GOVPH

Embassy In Beijing makes pitch for PH as market for German business; highlights opportunities in EV & agriculture

29 April 2025, BEIJING – Highlighting opportunities in advanced manufacturing, automotive & New Energy Vehicles (NEV), new energy and services, and agriculture, the Philippine Embassy in Beijing and its Trade and Investment Center promoted the Philippines in a forum organized for German businesses operating in China. 

The German Chamber of Commerce in North China and the AHK Greater China Diversification Desk, in collaboration with the Philippine Trade and Investment Center (PTIC) in Beijing conducted the exclusive business forum entitled “Market Insights & Business Opportunities in the Philippines” on 28 April 2025. 

The German Chamber of Commerce in North China collaborated with the Philippine Embassy in mounting the business forum, with a view to offering opportunities for diversification. 

“Located at the heart of Asia, the Philippines serves as a gateway to the dynamic ASEAN market and global trade routes. Our robust infrastructure development—through the ‘Build, Better, More’ program—has modernized ports, highways, and logistics networks, ensuring seamless movement of goods and materials,” said Philippine Ambassador Jaime FlorCruz.

The Ambassador said these business-friendly reforms and initiatives for foreign investors will not only enhance ease of doing business, but will also allow full foreign ownership in key industries.  

Commercial Counsellor Glenn Peñaranda said the Philippines values the robust and enduring partnership with Germany - now our leading trading and investment partner in the EU. 

Counsellor Peñaranda said the Philippines aims to be a regional hub for smart and sustainable manufacturing and services, anchored on its geographic location, its abundant natural resources and the young, skilled labor force plus large domestic market, supported with market and investor friendly policies, including a recently issued enhanced incentives package through “Create More.” 

The event was conducted with in-person participation of the guests and virtual participation via Microsoft Teams of a representative from the German Chamber of Commerce in Manila, and Christopher Zimmer, Executive Director of AHK Philippines. 

“Together, we can foster stronger trade relations, drive innovation, and create sustainable growth for both our nations. The Philippines is open for business—let’s build the future together!” Ambassador FlorCruz said. (30)

Caption: “We offer the Philippines as a reliable and trusted business partner,” Ambassador Jaime FlorCruz tells German and Chinese businessmen during the forum

Caption: Commercial Counsellor Glenn Peñaranda discusses opportunities for growing business in PH.

Caption: Agriculture Counsellor Jerome Bunyi discusses investment opportunities in agriculture value chain and agri-infrastructure.

Notice of Canvassing - Philippine Embassy in Beijing will conduct the Canvassing for the 2025 National Election on 12 May 2025

PH Fair in Beijing showcases Filipino culture and identity

26 April 2025, Beijing, China – From the vibrant streets of Manila to the scenic hills of Bohol; from the powdery white sands of Boracay to the historic sites of Vigan, the Philippine Embassy in Beijing opened its gates to offer diplomats and other guests a glimpse into Filipino heritage.

The Philippine Embassy brought the fiesta to China to promote Filipino culture and highlight the bonds between the peoples of the Philippines and China.

“This fair is a reminder of our Filipino brand of goodwill and hospitality,” Philippine Ambassador to China Jaime FlorCruz said during the fair held on 26 April 2025. “It is also a reaffirmation of our determination to promote even more vibrant and enduring people-to-people ties.”

The Philippine Fair is part of the commemorative activities marking the 50th anniversary of diplomatic relations between the two countries.

The Ambassador unveiled a tarsier sculpture created by artist Lin Yuwen. Standing around 134 cm tall, “the sculpture blends Chinese craftsmanship and a Filipino cultural icon,” he said.

Ambassador FlorCruz also unveiled a painting of Binondo – the oldest Chinatown in the world, located at the heart of Manila – by Filipino-Chinese artist couple Hau Chiok and Sy Chiu Hua who “bring together Filipino-Chinese creativity and identity.”

The event featured a live band performance by members of the Filipino community, who played a selection of Original Pilipino Music to welcome and entertain dignitaries, including members of the diplomatic corps and Chinese officials.

Seeking to provide audiences with a rich and immersive experience of Filipino culture, members of the Filipino community held a live cooking demonstration of renowned Philippine dishes such as bicol express and tortang talong. 

Attendees also witnessed a performance of arnis, the traditional Filipino martial art practised by Filipino and foreign nationals.

The event featured over 40 booths offering a variety of Filipino ready-to-eat dishes, edible and non-edible products, as well as interactive stations for traditional Filipino games. (30)