GOVPH

PH Ambassador meets with Filipinos in Chengdu

21 September 2024, Chengdu, Sichuan Province – While in Chengdu for the 2 nd China-
ASEAN Agriculture Forum, Philippine Ambassador Jaime A. FlorCruz met members of
the Filipino community, who are working as teachers, scientists, engineers, artists, band
singers, as well as students currently studying in Chengdu schools/universities.
Ambassador FlorCruz took the opportunity to inform them of the various activities of the
Embassy including preparations for the upcoming 50 th Anniversary of Philippines-China
Diplomatic relations in 2025.
The FilCom expressed deep appreciation for the opportunity to engage with the
Ambassador.

Ambassador makes bid for PH renewable energy sector at ASEAN-China Week

12 August 2024, Shanxi Province, China – Ambassador Jaime A. FlorCruz encouraged Chinese investors to invest in the renewable energy sector in the Philippines during the recently concluded ASEAN-China Week.

The gathering was held in Shanxi province with the theme "ASEAN-China Comprehensive Strategic Partnership: Achieving Prosperity through Innovation”. It was attended, among others, by government officials, diplomatic envoys, and business leaders.

Ambassador FlorCruz said the Philippines has improved its regulatory environment to attract more foreign businesses.

He cited that the Philippines’ National Renewable Energy Program sets a target of at least 35 percent Renewable Energy share in the power generation mix by 2023. He said the Philippines hopes to increase that share to 50 percent by 2040.

Along with Ambassador FlorCruz, Mr. Benito Gosiaco Techico, Special Envoy of the President to China for Trade, Investments and Tourism, and Commercial Consul Glenn Peñaranda presented opportunities in the Philippines.

On Tourism promotion, Ambassador FlorCruz highlighted tourism destinations in the Philippines.

He said the country has gained global recognition as Asia’s Leading Dive Destination and the World’s Leading Dive Destination by the World Travel Awards (from 2019 to 2023), and the Best Destination for Shore Diving in the 2022 Scuba Diving Readers’ Choice Awards. (30)

Ambassador hails Oishi for “waving PH flag” in China

20 August 2024, Shanghai – Ambassador Jaime A. FlorCruz hailed the Filipino company Liwayway for “waving the Philippine flag” in China due to the success and popularity of its snack brand Oishi.

“I appreciate your efforts in waving the Philippine flag, not just in China, but overseas,” Ambassador FlorCruz said during a visit to the Liwayway headquarters in Shanghai.

A proudly FIlipino company, the Philippine flag is hoisted in Liwayway factories all over China, and in different parts of the world. A number of its advertisements in China even feature tourist spots from the Philippines.

Apart from China, Liwayway has presence in Southeast Asia, South Asia, South Africa, and, most recently, in Uzbekistan.

Ambassador FlorCruz praised Liwayway for its “successes not just as an enterprise… but also as corporate leaders in social responsibility.”

Oishi’s tagline in Mandarin -- “Shanghaojia!” -- means “topmost, best, excellent.” Oishi also means “delicious” in Japanese. Oishi’s vast reach and popularity in China show that it has lived up to the brand’s expectations.

According to the Ambassador, Liwayway’s success and expansion in China through the years are a bright sustaining force contributing positively to Philippine-China relations.

At present, Liwayway operates 12 factories in different parts of China. It was in the 1990s when Liwayway chairman Carlos entered the Chinese market, just as China was opening up. (30)