20 August 2024, Shanghai – Ambassador Jaime A. FlorCruz hailed the Filipino company Liwayway for “waving the Philippine flag” in China due to the success and popularity of its snack brand Oishi.

“I appreciate your efforts in waving the Philippine flag, not just in China, but overseas,” Ambassador FlorCruz said during a visit to the Liwayway headquarters in Shanghai.

A proudly FIlipino company, the Philippine flag is hoisted in Liwayway factories all over China, and in different parts of the world. A number of its advertisements in China even feature tourist spots from the Philippines.

Apart from China, Liwayway has presence in Southeast Asia, South Asia, South Africa, and, most recently, in Uzbekistan.

Ambassador FlorCruz praised Liwayway for its “successes not just as an enterprise… but also as corporate leaders in social responsibility.”

Oishi’s tagline in Mandarin -- “Shanghaojia!” -- means “topmost, best, excellent.” Oishi also means “delicious” in Japanese. Oishi’s vast reach and popularity in China show that it has lived up to the brand’s expectations.

According to the Ambassador, Liwayway’s success and expansion in China through the years are a bright sustaining force contributing positively to Philippine-China relations.

At present, Liwayway operates 12 factories in different parts of China. It was in the 1990s when Liwayway chairman Carlos entered the Chinese market, just as China was opening up. (30)